Source: Durance Magazine
So you’re interested in applying for the 2014 Clemenger Group Seven Brains Graduate Programme? Awesome idea. Take it from us, seriously.
This time last year most of us were in the position you now find yourselves in – just graduated or about to graduate uni, ready to move on up into big-people work, and at the very least intrigued by a career in what must certainly be the most creative, fast-paced and super fun industry out there.
Over the course of the next two months each of the grads from 2013 will be posting on this site, sometimes about a specific issue but usually just about their own experiences. The whole point of this blog is to help you guys throughout the application process and to give an insight into our daily working life as a Clemenger grad. Feel free to comment or ask questions, and we’ll try to answer to the best of our ability.
If you’re like us, at this point you probably have two main questions about the graduate programme. Firstly…
1. What exactly is the Clemenger Group Seven Brains Graduate Programme and is it the start of a career path I see myself going down?
Good question! The Seven Brains Graduate Programme is open to university graduates from all across Australia, and offers the opportunity to rotate through a few agencies within the Clemenger Group – Australia’s largest advertising and communications group. There are two streams for entry: Sydney and Melbourne. Grads will gain experience working across multiple disciplines of the marketing communications landscape – creative advertising, public relations, experiential marketing, healthcare advertising and brand promotion. Grads won’t go to every agency, but they will all rotate through Clemenger BBDO, the group’s flagship creative advertising agency in both cities.
At all agencies you’ll be starting off as a member of the account management team. Don’t worry if you’re not familiar with what this involves, or even what the structure of an agency is – people come into the programme with vastly different working backgrounds and experience. Essentially, you’ll be involved in the day to day management of an account or accounts, liaising with clients and helping to move projects through the building at every stage of the process. Get familiar with the word process – it will come to play a hugely important part in your working day. In terms of the scale of the work you’re contributing to, it could be anything from a small digital banner ad to a huge TVC. Every day will be different!
While a lot of people will be set on a career in advertising, the reality of it is not everyone has made up their minds just as they finish uni. This programme is an excellent opportunity for grads to get a full feel for the different arms of the marketing communications spectrum. The idea is that by the end of the programme everyone has a better idea of what they enjoy and where they want to go – whether it be advertising or PR, big agency or small.
Source: Dr Seuss ‘Oh The Places You’ll Go’
When considering if this sounds like something you might be interested in, you should also take into account the opportunities offered by the Clemenger Group itself. The group has agencies all across Australia and New Zealand and boasts one of the most impressive client rolls in the region. The group’s majority stakeholder is the BBDO network, making Clemenger employees some of the most globally connected in the advertising world. With almost 300 offices in 80 countries, that future stint overseas is a very real opportunity. You’ll have the opportunity to work on international brands producing some internationally recognised work. Time to dream big, people.
This leads us to the second question you may be asking yourself, which is…
2. How can I put myself in the best position to get one of the few graduate positions?
As Spiderman’s uncle once said, with great power comes great responsibility. While the application of that quote to this scenario remains questionable, the broader concept remains the same – like any graduate role in the advertising industry, competition for a place in the programme is fierce.
One of the mantras of the Clemenger group is to stand out in everything that you do, and though it might seem like a job application cliché it is something worth remembering at every step of the process. The Seven Brains programme is open to graduates from any university background or discipline, and though grades are a factor there are other attributes in a candidate that are just as, if not more important. Principally, the Brain Collector is looking for graduates who are creative, curious and chomping at the bit to get involved and have a go.
The time from when submissions open to when they are due is about two months, and you’re given that much time for a reason. Think very carefully about every answer, every sentence and every word. When you’re done, sit on it, sleep on it, get your friends to read it, get your mum to read it, get the bloke at the bus stop to read it. Make sure there are no grammatical errors whatsoever – attention to detail is absolutely critical.
This isn’t a traditional resume, there are no prescribed answers and more than anything this is an opportunity for the group to get a feel for who you are and if you are right for this business. As anybody will tell you, so much of this industry is about ‘the right fit’ – the right creative teams, the right account management structure, the right company culture etc – at the end of the day you will have to come and work here for long hours five days a week so it’s worth making sure you’re getting yourself into an environment where you fit in and feel comfortable being yourself.
Find ways to make your personality come through in your application, demonstrate to the reader what makes you interesting, unique and different from the other candidates. Think hard about how you want to present your resume and responses and ultimately how you want to present yourself. Your application should be a brilliant reflection of yourself that makes us all want to meet you!
That’s about it for now – Over the next eight weeks make sure to engage with us on Facebook, Twitter, Instagram and via this blog. We’ll be giving you guys an insight into day to day life as a Clemenger Group graduate, some things to look out for and involve yourselves with as well as general updates regarding the process. We hope you’re as excited as we were twelve months ago – and still are now for that matter. Congratulations on finishing university, and good luck as you enter into what is sure to be some of the most exhilarating twelve months!
Source: Dr Seuss ‘Oh The Places You’ll Go’